loyalty.com : Customer Relationship Management in the New Era of Internet Marketing

loyalty.com : Customer Relationship Management in the New Era of Internet Marketing

By Rogers, Martha and Newell, Frederick

Books / Paperback

Books › Business & Economics › Marketing › General

ISBN: 007138782X / Publisher: McGraw Hill, January 2002

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"If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write."­­Los Angeles TimesPacked with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every field­­and outlines the fundamentals needed to build customer loyalty that will last. Read More
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Used - Very Good

Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp.

$7.69

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