An essential guide for leaders who want to use social media tobe "open" while maintaining control"Be Open, Be Transparent, Be Authentic" are the currentleadership mantras-but companies often push back. Business ispremised on the concept of control and yet the new world orderdemands openness-leaders do not know how to be open and bein control. This must-have resource will help the modern leaderunderstand how to lead in the new open world-where blogging,twittering, facebooking, and digging are becoming the norm. theauthor lays out the steps that leaders must take to transform theirorganizations and themselves into being "open" -and exactly whatthat will mean.Shows how to use social media to become an openorganizationOffers basic advice for leaders who are adapting to the new eraof openness in the marketplaceThe author Charlene Li is one of the foremost experts on socialmedia and technologiesIn easy-to-understand language, this book will help leadersorient themselves to social networking and other technologicaladvances. Read Less