Database Marketing: The Ultimate Marketing Tool
Books / Hardcover
Books › Business & Economics › Marketing › General
ISBN: 0070460639 / Publisher: McGraw-Hill, June 1993
An enthusiastic guide to direct marketing buying and using highly defined databases to generate sale...
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An enthusiastic guide to direct marketing buying and using highly defined databases to generate sales, overtake the competition, and build customer loyalty. No bibliography. Annotation copyright Book News, Inc. Portland, Or.
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