Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services
Covers creative marketing ideas, product names, referrals, telemarketing, part-time help, the yellow pages, business directories, brochures, bulletin boards, the lunch circuit, and barter
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A compendium of practical ideas for marketing and promoting small business without spending much money. Presents useful ideas in an easy-to-read, step-by-step fashion. Includes suggestions for selling, advertising, publicity, promotion, and customer service, all designed for low-cost but effective implementation. Chapters cover creative marketing, high customer-leverage strategies, telephone sales, using part-time help, the yellow pages, business directories, plus a wealth of cheap, effective marketing tips. Includes a case history, bibliography, and suggestions for further reading.
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