Crisis-Proof Your Practice
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Writing for new and seasoned clinicians alike in private therapy practice, Grodzki, a psychotherapist in full-time private practice, explains why psychotherapy practices are especially vulnerable during a recession, and offers concrete steps for practices in trouble, guidelines on when and how to grow or cut back, and a look at innovative practice models. Similar to a business plan, the book addresses major areas such as overall direction, finances, marketing, administration, and business positioning within the marketplace. But unlike a traditional business plan, the plan described here has four sequential stages for navigating a crisis, involving short-term and long-term strategies. Advice is given on cutting expenses, packaging services, maintaining an Internet presence, and choosing the right business model. Grodzki is a former business executive and a small business owner. She is the author of other books on business aspects of private therapy practice. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
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