Description
If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.” Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.
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Burnett, an international fundraising, marketing, and communications specialist, draws on his experience to present 89 "nuggets of information" representing major factors in donor relationship development. Focusing on approach rather than fund-raising technique, the text addresses universal problems faced by fundraisers, essential attitudes that all fundraisers need in order to maximize the potential of their donors, the foundations of effective fundraising, the keys to effectively communicating with and relating to donors, and the characteristics that distinguish a successful relationship fundraiser. No subject index. Jossey-Bass is an imprint of Wiley. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
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