Description
A profile of a visionary entrepreneur tells the story of how Mike Bloomberg, after being fired in 1981 from Salomon Brothers, took his money and started up Bloomberg Financial Markets, an enterprise that has bloomed into an $800 million media empire. 75,000 first printing. $75,000 ad/promo.
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The remarkable story of how Michael Bloomberg created a mediaempire "Lots of entrepreneurs make money. Lots of entrepreneurs whomake money write books. Few of those books make you glad they did.This one does."—The New York Times Book Review"A classic tale of a nimble, customer-focused, entrepreneurialDavid outsmarting bureaucratic, ossified, corporateGoliaths."—Business Week"Entertaining, engaging, and informative, Bloomberg byBloomberg is packed with great advice about how to start alean, hungry company-and how to keep it that way."—Bryan Burrough, coauthor, Barbarians at theGateBrash, aggressive, and supremely self-confident, MichaelBloomberg, the visionary leader of the world's fastest-growingmedia empire, has been hailed as the new standard for what it takesto win in the Information Age. Dismissed from Salomon Brothers in1981, Bloomberg immediately took his money and acerbic personalityand started Bloomberg L.P. Bolstered by a $30 million investmentfrom Merrill Lynch, the company and the man have been sprintingahead of the pack ever since. Only twenty years after founding,he's at the top of his industry. And on June 5, 2001, he addedmayoral candidate for New York City to his list of accomplishmentsand aspirations. If elected, powerhouse Michael Bloomberg willbring his own brand of leadership-and personal style-to the citythat never sleeps.
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