Description
McCraw (emeritus, business history, Harvard Business School) provides a second edition of his inside look at American business since the 1920s. The author frames his exploration with four basic trends: the relentlessness of change, growing empowerment of consumers and entrepreneurs, increasing tension between centralized and decentralized decision making, and progress toward controlling and regulating business. The book covers the famous names from Henry Ford to Ray Kroc, the "car wars" of the 1920s (Ford versus GM), the companies that prospered and their character, the branding phenomenon, color TV, aviation, the emergence of new markets and products, franchising, and the empowerment of women and minorities. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
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It's safe to say that since the first appearance of Thomas McCraw's contribution to Harlan Davidson's American History Series in 2000, American business has taken some of the most dramatic, perhaps most incredible, turns in its history. Far more than an update, the second edition of one of our most popular texts has been carefully revised and reorganized'not only to include necessary new coverage but to present more fully and forcefully the book's central argument and major themes, making this new edition even more "teachable" for instructors and accessible to student readers. Unique in the market for its breadth of coverage and depth of analysis, the new edition of our uncommonly readable book by Pulitzer Prize-winning author Thomas K. McCraw will continue as a classic supplementary text in a variety of undergraduate as well as graduate courses and seminars. Featuring three banks of striking photographs and a completely up-to-date bibliographic essay, this compact, enjoyable work will be highly appreciated by all students of U.S. business history and the art of administration.
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