Allows a look into the secrets and strategies of a Web design firm, explaining how to integrate interactivity into a well-designed site
A colorful, attractive insider's perspective on strategies of one of the world's most preeminent Web design firms, with color examples, case studies of Web advertising campaigns, and tips on using tools such as Shockwave, cookies, Web graphics, animations, and multimedia. Analyzes successful page designs, site structures, and return strategies, with emphasis on Web site aesthetics and evaluating a client's brand, and some technical information. Includes descriptions of tools, vendors, and sites. For graphic designers, programmers, and professionals in advertising. Annotation c. by Book News, Inc., Portland, Or.