Maxi-Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy

Maxi-Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy

By Rapp, Stan and Collins, Thomas L.

Books / Paperback

Books › Business & Economics › General

ISBN: 0452262380 / Publisher: Plume, March 1989

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Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime pr... Read More
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Used - Good

Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

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