Description
A text designed to help public health practitioners understand basic marketing principles and apply...
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A text designed to help public health practitioners understand basic marketing principles and apply these principles in planning, implementing, and evaluating public health initiatives. The authors describe threats to the public's health, demonstrate how public health practitioners can use basic marketing principles to structure interventions that will facilitate social change, and describe threats to the survival of public health as an institution. They also discuss how to plan and implement a public health initiative and include two case studies. Annotation c. by Book News, Inc., Portland, Or.
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