Description
Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century.
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Central to this study are three test cases that illustrate the problems and methods common to public health communication. The example of a public health campaign illustrates communication methods, mammography screening is given as the example of a public health problem, and disease management is examined through the case of diabetes mellitus. The health communication strategies employed in all three cases are examined with chapters on technology, definitions of diversity, and theoretical methods taken from behavior and communication studies. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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