Public Relations: A Values-Driven Approach (2nd Edition)
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Books › Language Arts & Disciplines › Journalism
ISBN: 0205359698 / Publisher: Allyn & Bacon, June 2002
This text examines how public relations activities reflect and affect an organization's core values,...
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This text examines how public relations activities reflect and affect an organization's core values, covering new communication technologies, integrated marketing, crisis communication, and cross-cultural communication, as well as more traditional subjects of research, communication, writing and presentation skills, and jobs in the field. This second edition addresses topics related to the September 11th terrorist attacks, the presidential election of 2000, anti-globalization protests, and international public relations. There is also expanded coverage of theoretical foundations, including resource dependency theory, Monroe's Motivated Sequence, and framing theory. The authors are affiliated with the University of Kansas. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
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