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Provides a range of cutting-edge ideas, tools, and techniques to enable all managers to make sense o...
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Provides a range of cutting-edge ideas, tools, and techniques to enable all managers to make sense of data and technology and to ensure the success of an organization. Themes include the smarter supply chain, knowledge management, electronic commerce, and strategic uses of information technology. Based on the Financial Times newspaper series. Marchand teaches information management and strategy at the International Institute for Management Development, Switzerland. Davenport teaches management information systems at the Boston University Graduate School of Management. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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