In the late 1940s, the film, radio, print, and television media enjoyed roughly the same measure of...
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In the late 1940s, the film, radio, print, and television media enjoyed roughly the same measure of popularity in America. By the 1960s, television's rivals had in effect become secondary services, and Hollywood and radio began to target "sub-groups"--especially teenagers--to win back a segment of the mass market. The proliferation of VCRs and cable television in the 1980s presented even more challenges to media producers and the first serious threats to network television.
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