Description
Outlines strategies to improve customer service, gather advocates, maintain resources, and garner recognition for providing value.
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This guide for information professionals describes the use of marketing, customer service, and public relations tactics in the library environment. Based upon successful practices used in both corporate and public libraries, the text covers such topics as creating lasting customer relationships, pricing services, developing a publicity plan, and writing a press release. The author of a number of books and articles on librarianship, Siess conducts workshops for continuing professional education. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
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