Description
In today's economy the management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process. Each chapter splits into two acts: (1) chapters open with material synthesized from leading theorists and consultants; (2) chapters conclude with discussions of the applicable techniques for successfully exploiting technology and innovation.
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The management of technology and innovation (MTI) is a fundamental issue facing all business organizations today. This textbook for students and professionals in engineering and business management describes a strategic approach to MTI that may be applied to all firms, whether they practice internal innovation or obtain technology through external means. Concepts in each of four main sections are introduced with a real-world company case. An appendix at the end of each section discusses useful analytical tools. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
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