Strategic Advertising Campaigns
Books / Hardcover
Books › Business & Economics › General
ISBN: 0844230154 / Publisher: Ntc Business Books, September 1994
This revised text provides the fundamentals of formulating and implementing comprehensive and contem...
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This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.
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