Description
Designed for students working in any media with the goal of mass communication, this guide provides basic rules and practical guidance in writing. In addition to rules of speech, editing, style, and basic math, guidelines are provided on how to carry out research. The different approaches used for electronic communication, public relations, and advertising are each discussed. Yopp teaches at the U. of North Carolina at Chapel Hill, McAdams at the U. of Maryland at College Park. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
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Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout the book. The book covers specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics. The book covers a wide range of media fields such as print, electronic media, public relations, and advertising and illuminates the differences and similarities in writing styles among them. For anyone interested in media and news writing.
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