Sull (management practice, London Business School, UK) discusses the ingredients of entrepreneurial success in China, presenting case material from Chinese firms such as home appliance manufacturer Haier and Internet provider Sina Corporation as illustrative material in support of his argument. He addresses different facets of success in chapters that discuss dealing with uncertainty, assessing the future, "outcycling" the competition, developing a flexible hierarchy, scaling one's firm effectively, and similar issues. His advice is meant to provide Western managers with a greater grasp of how to operate in China. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Read More
Executives worldwide have studied and emulated U.S. entrepreneurs from Bill Gates to Michael Dell. Yet, we know next to nothing about the pioneers who are reshaping the world's second largest economy: China. In the face of murky ownership structures, inconsistent access to capital, shifting industrial policy, and other obstacles, an elite few Chinese firms have thrived during the turbulence of the last decade. In Made in China, Donald N. Sull profiles eight of these formidable ventures to reveal the secrets behind their surprising success. Based on extensive research, including in-depth interviews and access to corporate archives, Made in China explores these entrepreneurs' winning strategies, from how they anticipate and maneuver through emerging threats and opportunities ("active waiting") to how they manage risks and how they consistently out-execute rivals. Taken together, these principles represent a comprehensive model for managing in unpredictable environments worldwide. An insider's look at the playbook of some of the world's savviest and most resilient entrepreneurs, Made in China is essential reading for companies operating in China or in any volatile industry or market. Sull is an associate professor of management practice at London Business School. Previously an assistant professor of business administration at Harvard Business School, Sull was also a consultant at McKinsey & Co., Inc. He advises both multinational firms and new ventures in several countries.
Read Less