got milk?: the book
Books / Hardcover
Books › Business & Economics › Marketing › General
ISBN: 0761518010 / Publisher: Prima Lifestyles, October 1999
The inside scoop on one of the world's great ad campaigns offers an account of the creative process that gave rise to the now-famous pro-milk campaign
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The inside scoop on one of the world's great ad campaigns offers a blow-by-blow account of the creative process that gave rise to the now-famous pro-milk campaign.
Read Less