Building a Successful Software Business
Books / Paperback
Books › Business & Economics › Small Business
ISBN: 1565920643 / Publisher: O'Reilly Media, April 1994
A handbook for software entrepreneurs, addressing the business side of running a profitable enterprise. Covers marketing strategies and sales channels, sales support, using consultants, understanding cash flow, legal and tax issues, and protecting intellectual assets. Includes a business resource guide of distribution channels and corporate partners, trade associations, publications, and vendors. Annotation copyright Book News, Inc. Portland, Or.
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The expanding global market offers many opportunities for the software industry; however, many new software companies never realize their potential. They write some great code--but they can't address the "business" side of running a profitable enterprise. Many potentially great companies have fallen by the wayside because their founders didn't understand their market, didn't understand how to get the word out, or didn't understand the mechanics of the business.Building a Successful Software Business is a handbook for the new software entrepreneur and the old hand alike. If you're thinking of starting a company around a program you've written, this book will guide you toward success. If you're an old hand in the software industry, this book will help you sharpen your skills or will provide a refresher course.If you're thinking of building a company around some software you've developed, there's no better time than the present. Let this book start you on the way to success.Topics include:Marketing strategies and tacticsCustomer fulfillment, training, and supportGetting your product out the doorUsing consultants effectivelyUnderstanding cash flowIncludes a guide to other business resources.
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