Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future
Books / Hardcover
Books › Business & Economics › General
ISBN: 0060157801 / Publisher: Harpercollins, October 1987
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computer...
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In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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