Description
This textbook explains how to write public relations materials and where they fit in the larger public relations process. Wilcox (San Jose State University) outlines the structure and content of a news release, fact sheet, pitch letter, media kit, invitation to a product launch, newsletter, direct mail package, and speech. The fifth edition updates exposure to internet sources, and discusses recent product promotions. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals,Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.
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