Description
Focused on the unique concerns and needs of the small business, this book explains how to use Microsoft electronic commerce technologies to compete in the digital marketplace. Kienan offers practical information in the solutions-oriented format.
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Intended as a business guide rather than a technical reference, this book offers advice on starting and operating a small business on the internet, using Microsoft technology. It covers matters such as the planning of a site, the uses of a database and transaction-processing system, the hiring of a Web developer, on-line brand-building strategies, trademark protection, budgeting, and customer service. Kienan is an e-commerce consultant with Tauber Kienan Associates. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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