Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners

Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners

By Nayak, P. Ranganath and Deschamps, Jean-Philippe

Books / Hardcover

Books › Business & Economics › General

ISBN: 0875843417 / Publisher: Harvard Business Review Press, March 1995

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Looks at seven companies--Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba--that have redefined... Read More
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