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ISBN: 0873374614 / Publisher: Nolo.com, May 2001
Woodward (cofounder of PC Magazine ) explains the day-to-day business side of the publishing indust...
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Woodward (cofounder of PC Magazine ) explains the day-to-day business side of the publishing industry. Fourteen chapters discuss such aspects as: building readership, circulation strategy, subscription budgeting, advertising, growth through ancillary products, raising money, managing employees, and Internet publishing. Annotation c. by Book News, Inc., Portland, Or.
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