Turning ideas into products that sell is the topic of Chakravorti's reference for executives, corpor...
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Turning ideas into products that sell is the topic of Chakravorti's reference for executives, corporate strategists and advisers, and academics and business students. It outlines a sort of reverse-engineering game plan that calls for imagining a desired, plausible scenario and working backward to orchestrate individual choices that can create conditions to make that outcome happen. Chakravorti created his plan by mixing together the literature of fields including game theory, marketing, and the economics of industrial organization with his experiences advising big companies as a partner at a global consulting firm. ("Slow pace" is not only a theme of the title; the text employs a thorny typeface that discourages fast reading.) Annotation (c) Book News, Inc., Portland, OR (booknews.com)
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