Description
This is Rod McQueen's biography of a company that repeatedly surprised everyone. It is a never-before-seen, behind -the-scenes portrait of RIM and its co-CEOs who are two of today's most respected business leaders. It explores in detail not only the company's early struggles against much larger and better known firms, but how RIM has been able to maintain and exceed its own expectations through a passion for both innovation and business execution.
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The BlackBerry is ? quite literally ? everywhere. President Barack Obama admits he can't live without it. Oprah Winfrey declared on her show that the BlackBerry is one of her "favorite things." BusinessWeek put the case for owning one bluntly in an article entitled "No BlackBerry: No Life." Launched in 1984 by Mike Lazaridis and Jim Balsilliewith on a $15,000 loan, Research in Motion (RIM) has grown into one of the largest and most profitable companies in the world. The reason: the BlackBerry. RIM had sold more than 50 million BlackBerrys by 2009 and sales of the handheld device generates annual profits in excess of $11 billion. BlackBerry: The Untold Story of Research in Motion is bestselling author Rod McQueen’s fascinating and absorbing biography of the device’s incredible popularity, as well as a never-before-seen glimpse into its origins and development ? and the geniuses who were its inspiration.
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