Description
This text is unique in its first-person, discovery learning approach using a 4-step decision-making model throughout. It truly conveys a management perspective, by including coverage of topics such as ABM, the value chain and balanced scorecard evaluation techniques. It is also the first managerial text to incorporate coverage on knowledge management (Ch. 13) highlighting the latest developments for improved managerial decision making.
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This text/CD-ROM package is for all business majors, including those in accounting, management, marketing, finance, human resources, and general business. Material is taught without the use of journal entries or other accounting procedures. Learning features include longer problems and cases that foster group learning, outside research assignments, and application of a four-step decision-making methodology. An appendix presents an Excel-based case, and the accompanying CD-ROM contains case data and presentation slides. Jackson teaches at the University of Tennessee-Martin; Sawyers is professor of accounting at North Carolina State University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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