Description
Eight papers grouped around the theme of corporate responsibility are taken from the pages of the Harvard Business Review . Topics include corporate philanthropy as competitive advantage, calculating the return on corporate responsibility, the organizational implementation of kyosei (loosely defined a "spirit of cooperation"), and the social sector as a site for business investment and innovation. The articles are also available as individual reprints from the Review . Annotation (c) Book News, Inc., Portland, OR (booknews.com)
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What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems.
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