Description
The second edition (1983) is cited in Sheehy . The third edition is entirely new. A comprehensive reference of practical management information, containing 200 in-depth articles in 16 areas: general management, marketing, sales and distribution, human resources, accounting, finance, research and technology, manufacturing, information systems and technology, purchasing, corporate relations, risk management and insurance, entrepreneurship and small business, international business, service industries, and public sector and nonprofit management. Each section opens with an introduction by the section editor. Annotation copyright Book News, Inc. Portland, Or.
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Here is the most prodigious reference of practical management know-how ever assembled - a classic work in a completely new edition that sets the standard of excellence for management information.Published by American Management Association, the world's foremost management training organization, the Handbook puts a virtual encyclopedia of tested business knowledge at your fingertips. It gives you instant access to nearly 200 original, in-depth articles.Each chapter is like a short course taught by the best in the field, at hand whenever you need it. The overall breadth of information is simply unmatched in any other reference work or management text.Because the business landscape has changed so radically since the second edition of the Handbook was published in 1983 . . . and because the managers of today and tomorrow must know more than ever before . . . the third edition of AMA Management Handbook is 100 percent new. Contributors offer fresh perspectives on their fields, covering the latest management techniques. Here are definitive treatments of such current topics as process reengineering, total quality management, and international joint ventures. But you will also find full discussion of timeless management issues and proven approaches, as well as specific "best practices" that have yielded measurable results for organizations of all sizes.Ease of use, always a hallmark of AMA Management Handbook, is enhanced by a brief editor's introduction to each section, a comprehensive index, and a wealth of illustrative charts, graphs, and tables throughout.Whether you are a new manager, seasoned executive, educator, consultant, or student, you'll discover that no other reference helps you solve as many complex business problems as AMA Management Handbook. Use it to revitalize and broaden your own outlook . . . to improve decision making and direction setting in your organization . . . to communicate better with colleagues in other specialties . . . and to prepare yourself and your business for whatever the future of management may hold.
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