Strategic Planning for Public Relations
Books / Paperback
Books › Business & Economics › Public Relations
ISBN: 0805842330 / Publisher: Routledge, January 2002
First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
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A classroom text on the broad issues of public relations practice. Smith (public communication, Buffalo State College, State U. of New York) presents the information as it arises from a step-by-step planning procedure widely used within the public relations industry. Chapters cover such topics as the analysis of situations, organizations, and publics; establishing goals and objectives; formulating action and response strategies; using effective communication; choosing communication tactics; implementing the strategic plan; and evaluating the plan. Each section also has lists of citations and recommended readings included. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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