Description
This revised fifth edition text continues to give students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars Jamieson and Campbell offer thoroughly updated coverage throughout including the Internet's role in media, politics, and advertising.
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Helps students understand the power of the media to influence perceptions, and provides tools for analyzing media messages. This fifth edition covers new government regulations relating to mass media, discusses political advertising, and offers current coverage of the Internet and its influence on news, advertising, and politics. There are also new case studies. Jamieson teaches communication and is dean of the Annenberg School for Communication at the University of Pennsylvania. Campbell is chair of the Speech-Communication Department at the University of Minnesota. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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