Description
Demonstrates that empowered employees and an entrepreneurial environment are powerful catalysts for corporate greatness, and offers examples of how the author's philosophies and practices can lead to success
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Jim Mullen says, "The American employee is born energetic and raised to be competitive. Why treat him like an idiot?" He believes that the best way to make a company reach its full potential is by employing a "dangerous workforce" and imbuing it, individual by individual, with the power to make the company great. What Mullen (a self-styled iconoclast who counts Aristotle among his business heroes) offers in The Simple Art of Greatness is a brutally straighforward, hard-nosed formula for making money - and being happy while doing so.
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