Description
Includes the most up-to-date information to help entrepreneurs prepare, write, and make the most of their business plans, in a book accompanied by a CD-ROM that includes time-saving tools, business forms and financial worksheets.
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Moran, a small business and marketing consultant, and Johnson, who oversees services provided to small businesses for the Small Business Administration and is associated with Bergen Community College, provide a guide for small business owners and entrepreneurs to preparing, structuring, and writing a business plan. Assuming readers have basic business knowledge and a business idea in mind, they explain types of plans, financing, and business-writing basics; the planning process, including setting goals and writing the plan to achieve them; sections of the plan, such as analyzing the business in the market, the marketing and sales plans, operations, budgets, and the executive summary; and making the plan an important part of the business, keeping it updated, and using it to obtain financing. They include many samples in an appendix. The CD-ROM contains an additional sample plan, forms, worksheets, checklists, and templates. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)
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