Description
Discusses the details of planning and organizing a campaign, recruiting staff and volunteers, and making effective use of literature, mailing lists, newspapers, radio, and TV, and computers.
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Revised and updated, this is the most practical, most detailed handbook ever published concerning the techniques and approaches you need to run a successful campaign for any local office. New to the third edition is a completely new chapter on manipulating data with computers, as well as a CD containing the author's own campaign software program.
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