The written word is as powerful as ever . . . if you know how to use it. Every letter--every piece of written business correspondence--is loaded with tremendous potenial. A well-crafted letter or memo will build your business; a poorly written one can damage it. Correspondence can convince a potential customer to buy a product, develop a long-term relationship with an existing customer, motivate an underachieving employee, or collect payment from a slow-paying account. It can do all this--and a lot more--to help your business run more effectively and efficiently. In today's fast-paced environment, finding the time to choose the right word or phrase to best express yourself is next to impossible. That's why Business Letters Ready to Go! was written--to make your correspondence faster, easier, more effective, and more productive. This comprehensive business-building tool gives you 150 easy-to-use examples of business letters that work, communicating your message powerfully and persuasively. Included are: Sales letters that generate leads, respond to prospects' motivations and needs, handle objections positively, build relationships, and close sales Customer service letters that handle problems courteously and empathetically, tailor your response to your customers' specific needs, keep your customers informed, and help reinforce business relationships Personnel and human resource letters that support and build teamwork by explaining company policy in positive, easily understandable terms Credit and collection letters that get payment without damaging relationships In addition to sample letters, you'll learn six steps to more effective writing--expert guidance to help you personalize your letters. Anne Bayse is a writer, editor, and communications consultant based in Chicago. Read Less