Description
This book shows how to apply the design elements of color, typography, movement, and sound to a full range of digital media?from film and television to the Web, DVDs, and newly emerging technologies. This book shows how to apply the design elements of color, typography, movement, and sound to a full range of digital media?from film and television to the Web, DVDs, and newly emerging technologies.
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Motion graphics design - designing with moving imagery and type - is fast becoming an essential skill in the contemporary designer's portfolio. Authors Gallagher & Paldy explore this fascinating art form in depth in this definitive text. They show how to apply the design elements of color, typography, movement, and sound to a full range of digital media - from film and television to the web, DVDs, and newly emerging technologies. They encourage readers to experiment with motion graphics while expanding their range to include such non-traditional media as the interactive menus of cell phones and digital billboards. Their extensive coverage of the design process develops a sound understanding of the principles of motion graphics whatever the media in which they appear. A back-of-book DVD features supporting visuals that make the concepts behind motion graphics come alive.
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