Two business experts explain their Key to Renewal program and recommend that businesses striving for a "change-friendly" environment should identify current successes and pinpoint their causes
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Like all managers today, you face a constant struggle to keep up with the rapidly changing demands on your business. Whether you can create continuing, positive changes in response will determine if you - and your organization - thrive or even survive.Enlightened Leadership shows that the solutions you need are already available from your own people. Your ability to inspire, motivate, and instill a sense of ownership and commitment throughout your organization is the key to capitalizing on your greatest asset - the talent, expertise, and natural energy of your employees.Enlightened Leadership explains why most efforts at change actually increase resistance - how traditional management approaches breed resentment and make it difficult, if not impossible, for change initiatives to succeed.Managers at all levels - from small business owners to corporate strategists - can use Oakley and Krug's proven, hands-on techniques, including planning, communication, and motivational tools, to support their employees in effecting the positive changes that will make the difference in achieving their organizations' bottom-line goals.
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