Description
The authors promote a vision management technique that makes managers accountable for fulfilling the purpose of the company or organization and shows how the right tools and techniques will get people to see themselves and their organization differently. Reprint.
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Connors and Smith explore the direct link between a company's culture and the results it produces, providing a program to transform entrenched patterns into potent new ways of being and doing. Getting to the core of why people work as they do is a dynamic process demanding that leaders take control of the culture to create experiences that foster beliefs, drive actions, and produce the ultimate competitive advantage. Filled with success stories, the book introduces a step by step model to help people at any level of the organization take action that will alter the company's belief system in order to produce the desired results.
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