Competing on Internet Time: Lessons From Netscape & Its Battle with Microsoft
Books / Hardcover
Books › Business & Economics › Industries › General
ISBN: 0684853191 / Publisher: Free Press, November 1998
Details the Internet software company's product development and marketing strategies
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Based on forty in-depth interviews with key officers and employees of Netscape, the authors reveal the strategies that have allowed the company to beat its competition and show executives how to exploit the Internet to their company's advantage.
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