The Relational Enterprise: Moving Beyond CRM to Maximize All Your Business Relationships
Books / Hardcover
Books › Business & Economics › Management
ISBN: 0814406696 / Publisher: AMACOM, January 2002
In another work of corporate management theory, consultant Cooper provides advice on how to integrat...
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In another work of corporate management theory, consultant Cooper provides advice on how to integrate every aspect of the organizational structure so that every level and department of the organization relates to customer relations, so that outside contacts are turned into potential customers and sales reps, allowing organizations to maximize opportunities up and down sales and supplier chains. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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