Description
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key current strategy issues, and is noted for its extensive use of business examples.
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Intended for business school courses focusing on strategic management, this volume introduces the concepts, methods, and strategy alternatives and review the field based on a comprehensive flow model. Aaker (business, U. of California-Berkeley) then covers strategic analysis, drawing heavily on marketing and economics. Discussion and illustration of eight alternative business strategies follows, and the concluding chapter addresses how organizational components interact with strategy. An appendix presents a set of sample planning forms. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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