Mastering Online Marketing: 12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet

Mastering Online Marketing: 12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet

Books / Paperback

BooksComputersInternetGeneral

BooksBusiness & EconomicsMarketingGeneral

ISBN: 1599181517 / Publisher: Entrepreneur Press, January 2008

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Marketing experts Meyerson (founder, the online Guerrilla Marketing Coaching Program) and Scarborough present strategies for starting an e-business. Proclaiming that this is a great time to start such a venture despite the failure rate, they spell out what they consider the most critical marketing attitudes and action steps: e.g., "Remain flexible and adapt to an ever-changing marketplace." The guide includes worksheets, resources, quotes from fellow entrepreneurs (including Donald Trump and "the e-zine Queen"), and an offer for a free Internet toolkit. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com) Read More
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Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

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