"The social media phenomenon is still ramping up, and this book provides useful and timely business advice."-Vint Cerf, Father of the Internet"Social media and customer care are rapidly coming together. This Second Edition is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk."-Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, Inc."Lon Safko and The Social Media Bible address the key questions-Why should I take part in social media? How should I take part? How do I reap the greatest benefits?-while also providing the push to take the next step."-Jeff Hagen, Director, Consumer Services, General Mills"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful."-Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.The new edition of the ultimate guide to social mediaThe Social Media Bible, Second Edition delivers the most comprehensive single resource available for marketing in the social media universe. Here you'll find top-to-bottom coverage of the tactics, tools, and strategies to successfully grow your business in these new media channels.Revised and updated with user-generated feedback and content, this Second Edition features the latest techniques, platforms, technologies, people, companies, and more, enabling you to make smart moves in the social media world and get the most out of your marketing strategy. Inside this new edition, you'll discover:The 100-plus best companies providing software, sites, apps, gaming platforms, and moreThe five steps for developing a successful social media marketing planHow to win in social media whether you're a one-person company or a Fortune 500 companyAdditional online content available for book purchasersInterviews with 50 different experts, from Twitter inventor Biz Stone to social media marketer extraordinaire Gary "V" to senior vice presidents at YouTube, Yahoo!, Microsoft, Google, and FlickrHow to measure social media ROI, including numerous examples from companies of all sizes Read Less