Description
Citing a disparity between the models taught in business schools and the practices of the real world, a business and marketing educator shares essential principles in such areas as sales and strategy and offers advice on making the most of every career stage.
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Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His Web site has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more in one comprehensive volume.The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. It explains concepts such as:-The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serveùand how to find large, hungry markets.-The Twelve Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.-The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitabilityùif you know how to support the price you're asking.-Four Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?
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