Introduction to Graphic Communication (46.65%)
Books / Paperback
Books › Design › Graphic Arts › General
ISBN: 088362589X / Publisher: PIA/GATFPress, June 2007
Issues and technologies relative to modern graphic communication profession.
Read More
Aimed at students as well as professionals who are new to the field, this text offers a concise overview of graphic communication. Levenson begins by summarizing the industry's history, discussing changing technologies from the invention of movable type in 1456 to contemporary digital tools. Other topics include (for example) industry segments, printing processes, and business practices. Issues relating to sustainability and corporate responsibility are addressed in the final chapter. Levenson teaches graphic communication at California Polytechnic State U. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Read Less