The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top
Books / Hardcover
Books › Business & Economics › General
ISBN: 0071439196 / Publisher: McGraw-Hill, June 2004
Arguing that the "hungry insurgent" is the ultimate model for business in the 2000s, the author shows readers how to instill "underdog" attitudes, develop hyperaggressive marketing strategies, and create a culture of insurgency. 25,000 first printing.
Read More
How insurgents rule markets today, and how your business can join the revolutionAfter over 25 years of working with top companies, David Morey and Scott Miller have found that the largest corporations are at their best when they act small--not as an arrogant incumbent, but a hungry insurgent.The Underdog Advantage analyzes the success of this model and shows how even great companies often stray from the insurgent path--and end up paying the consequences.A battlefield manual for business leaders of every stripe, The Underdog Advantage uses fascinating and instructive case studies to explore insurgency principles and show you how to:Instill and maintain an underdog attitude and move faster, think smarter, and welcome change as an opportunityDevelop hyperaggressive marketing, communications, and competitive strategiesCreate a down-and-dirty culture of insurgency and foster a winning attitude among all staff members
Read Less