"Identified in this guide for aspiring small business owners are the key issues that must be addressed in order to turn an idea into a profitable business. This detailed plan explains how to make the right decisions before opening a business and through the first 90 days. Factors to consider when making the transition to self-employment are identified, including the assessment of personal strengths and weaknesses, the consideration of the costs involved in start-up, and the decision on the type of business to open. The importance of choosing the right professional services and evaluating whether to start a new business or buy an existing business or franchise is also stressed. Advice on choosing the form of organization for the business; implementing asset protection strategies during business formation; developing business plans and marketing objectives; and finding, staffing, and equipping the right location is also provided. " Read Less